One way to organize persuasive messages is the AIDA plan, which is of four stages:
In the attention stage, you convince the reader that you have something interesting or useful for him. In interest stage you explain how your message is related to your reader. In the desire stage you provide relevant evidence to prove your claim drawing attention to any enclosures. And in the action stage you close the message with an action ending that suggests a specific action the reader may take.
One way to organize persuasive messages is the AIDA plan, which is of four stages:
In the attention stage, you convince the reader that you have something interesting or useful for him. In interest stage you explain how your message is related to your reader. In the desire stage you provide relevant evidence to prove your claim drawing attention to any enclosures. And in the action stage you close the message with an action ending that suggests a specific action the reader may take.
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