All MCQs Tests - VU MKT624 - Brand Management

Question 1: The power based on a channel member’s superior knowledge and information about his products is called:

Question 2: Which one of the following is the best example of implicit promise?

Question 3: A company’s own retail outlets are meant:

Question 4: A personal computer with features relating to processor’s specifications, the size of the hard disk and capacity of RAM is an example of:

Question 5: Which of the following is “a concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?

Question 6: Measuring your brand’s performance means you are:

Question 7: Which of the following has to generate revenues, profits and net earning, whether establish through organic growth or acquisition.

Question 8: A good channel system must automatically offer __________ to the customers.

Question 9: Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

Question 10: In __________, internal workshop consisting of important aspects of ‘detailed strategic definition’ and ‘objectives of the brand’ is arranged.