MKT621 - Advertising & Promotion

All MCQs Tests - VU MKT621 - Advertising & Promotion

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Subject	MKT621 - Advertising & Promotion			Chapter / Term	All MCQs
Quiz No	1	Total Time	10 Minute(s)	No. of Questions	10 Question(s)

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Chapter / Term

Time

Question(s)

Q1

Question 1: All of the following are the components of price, EXCEPT:

List price

Discount

Warranties

Payment mode

Q2

Question 2: In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?

Copy research

Media research

Market research

Distribution research

Q3

Question 3: What is the task of a copywriter?

Writing ads for different media

Evaluate marketing date

Editing and re writing copy

All of these

Q4

Question 4: Which one of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?

Advertising

Sales Promotion

Public Relation

Publicity

Q5

Question 5: Which one of the following is NOT an ingredient of a Promotion mix?

Direct marketing

Sales promotion

Warehousing

Advertising

Q6

Question 6: Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?

Product advertising

Commercial advertising

Non-commercial advertising

Action advertising

Q7

Question 7: Advertising can be used to sell:

Product

Services

Idea

All of these

Q8

Question 8: Nestle gave an advertisement, “Nestle’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?

Puffery

Weasel claim

Shock ad

Emotional ad