All MCQs Tests - VU MKT501 - Marketing Management

Question 1: Saira Rizwan Clothing is planning to launch its new winter collection in Canada. Which of the following is the critical decision of commercialization stage of New Product Development that has to be taken by Saira Rizwan Clothing?

Question 2: Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.

Question 3: Which of the following are called value maximizers?

Question 4: At which of the following stages of Consumer adoption Process, a customer finally continues using any product?

Question 5: Which of the following best describes the spread of idea from the source of invention or creation to the ultimate user or consumer?

Question 6: Which of the following best describes the use of existing strong brand name to launch a new/modified product?

Question 7: Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

Question 8: In which of the following company introduces new brand names under the same product category?

Question 9: The __________ is the central instrument for directing and coordinating the marketing effort.

Question 10: An outlet of Nishat Linen in Emporium Mall, Lahore is an example of: